Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.
Here are 4 reasons you need to blog:
- Drive traffic to your website
- Increase your SEO/ SERP
- Position your brand as an industry leader
- Develop better customer relationships
Source
http://blog.wishpond.com/post/47804902390/4-reasons-why-blogging-is-important-for-your-business
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